A Marriage of Form & Function.
Steve Jobs said it best- "Design is not just what it looks like and feels like. Design is how it works." What good is a design that looks amazing but doesn't actually do what you need it to do? Or a product that works pretty good but has the wrong look and feel?
We don't want your next project to be an example of that. So we think it's essential to first understand how your brand and design should work.
Webflow does an excellent job of demonstrating this in one minute video below.
Development Step #1. How should it work?
Design how it should work.
Do you know what your customers need and why they need it? Do you clearly understand what functionality is essential and, more importantly, non-essential. It's too easy to waste time and money designing distractions that don't deliver results.
These products include both discovery and design steps to help you deliver functionality or design that doesn't disappoint or distract from your goals.
Goal: Explore, communicate and validate the essential design, system or elements.
Concept Sprints
Have an idea for something that has potential, but not sure?
.svg)
Typeform Flows
Are you happy with the quality of your feedback & form flow?
.svg)
Development Step #2. How should it look?
Design how it should look.
With a clear understanding of essential design function, we can better navigate our endless design decisions, giving us the fuel to develop the proper form; an irresistible visual appeal.
Our attractiveness bias strongly influences our purchase decisions, which means that we humans are notorious for judging a product's effectiveness based only on its visual appeal.
Goal: Successfully capture your desired gut feeling in a scalable visual appeal.
Design Systems
Your system of design consistency and application protocol.
.svg)
Brand CORE
What's your customer's "gut feeling" about your company?
.svg)
Development Step #3. A marriage of form and function.
Put it all together.
Congratulations, I now pronounce you form and function! You know how it should work. You know how it should look. Here is where we design a product that puts it all together. Below are our full-stack design products that are a true marriage of form and function.
Goal: Implement a full-service design solution according to your teams needs
Webflow Micro Sites
The micro-modern way to build for the web.
.svg)
Webflow Macro Sites
The macro-modern way to build for the web.
-1.svg)
Creative Direction (for Teams)
Looking to build a brand that people call brilliant?
.svg)