Our 7-Step Process
Below are the typical steps that we follow across our product solutions. Note, smaller products might focus on a couple of these steps, while full service products could cover all these steps.
For example, steps 1-2 are typically Discover Steps that are taken in our Brand Strategy products. Here is where we focus on getting complete clarity on what really needs to be done (measurables) and why (priorities).
Steps 3-5 are Development Steps that happen in Brand Development products but can also happen in Brand Strategy products. Step 4 is essentially a scaffolding step where we try to leverage anything modular or reusable versus starting from scratch. The word Iterate is important to point out here, as we intend to capture feedback as much as needed.
Steps 6-7 are Deliver Steps that happen for all products. No matter the product, our end goal is to make a seamless handoff where you feel excited and empowered to takeover. Depending on the product and your team dynamic, we will prepare and configure the resources required to equip your team for success.
- Discover or define the problem
- Clarify the measurables and priorities
- Align the most efficient process and platform
- Iterate with pre-builts and enhance with plug-ins
- Refine with principles and disciplines
- Polish with personality
- Prepare for handoff
A Focused Foundation for the Future
We understand that not one project is the same, yet there are many parallels across most projects. To increase our efficiency we maintain a foundation of resources that we stick with. Adoption of these resources is key for mutual success together. Go ahead and check them out if you haven't used them already.